About Us

Beautiful, bold swimwear & lifestyle accessories

Australian lifestyle brand, Isla In Bloom, is an expression of life’s escapades and the intrinsic female spirit within. 

Created for those who share our obsession for vibrant colors and beautiful, bold prints. Our luxe collection of sustainable swimwearboho picnic rugs, beach towels, coolers and beach bags are a defining image of the summer lifestyle we love.

Our purpose is clear: to inspire you to live boldly, to feel confident to express your feminine sense of style, and to make time to create moments that spark happiness. Isla In Bloom was founded because we believe that the best memories come from experiences, so we've curated a collection of swimwear and lifestyle accessories that will help you create unforgettable moments wherever life takes you. 

Eden Picnic Rug

Our products are made with an emphasis on high-quality fabrics, designs and workmanship. In our approach to thoughtfully designed and ultra-feminine style, nothing is more important than the little details. Our aim is to create the perfect balance between form and function, and to elevate the art of excellent production - ensuring every piece is made to last. Our 1250+ 5-star rated pieces inspire confidence and offer luxe quality that is timeless - perfect for every season.

We believe that every product is a reflection of the brand that creates it. We believe that when you create something, you should put your heart and soul into it. We know that when you're making something with integrity, the quality will be clear in every detail - and we are able to say that about our products. We don't cut corners, and we never will.

Delivering our own unique twist on bohemian and floral prints, we're on a mission to elevate your picnic and beach day to an entirely new level. Spoil yourself with an effortless, ultra-feminine look that's perfect for enjoying your favourite moments in the sun.

Hanalei Recycled Beach Umbrella
Best Sustainable Swimwear Brands

Ethical & Eco Conscious

Isla In Bloom values ethical production that honours our products’ makers. With each design we are continuously adapting our production processes, mindful of the details, and looking for the small steps that can be taken to minimise our impact.

We think long-term about sustainability, making adjustments to lower the impact of production for both products and packaging, while considering the full lifecycle of each product.